Your context,held privately.

A private AI system for senior executives. Built around your situation. Accessible only by you.

WHAT IT IS

Built around you. Not a generic tool.

Counsel is a personal AI system configured around your specific context. Your key relationships. Your active priorities. Your decisions pending. The information that lives in your head and nowhere else — structured, secured, and available when you need to think something through quickly.

Every deployment is private and isolated. No shared infrastructure, no shared model, no shared knowledge base. What goes into your instance stays there.

HOW IT WORKS

We build it. You use it.

Step 01

Intake call

A 30-minute structured conversation. We map your key relationships, active priorities, pending decisions, and any context that matters. You talk, we take notes.

Step 02

We configure your instance

We build your private Counsel deployment from the intake notes. You review every entry before anything goes live. Nothing is finalised without your approval.

Step 03

Live and available

Your private instance is running. Query it directly. Brief yourself before a meeting. Think through a decision. Responds only to you, from any device.

THE PRODUCT

The four-step setup process. Every entry is yours. Nothing goes live without your review.

SECURITY POSITION

Your data does not leave Europe.

Infrastructure

Counsel runs on EU infrastructure. Your data is stored in European data centres and does not leave Europe.

Private deployment

Your instance is fully isolated. No shared database, no shared model, no shared knowledge base.

Your API key

You bring your own Anthropic API key. It is stored in your isolated environment only. Never logged, never shared.

Data deletion

All your data can be deleted in full at any time, immediately, on request.

"Your data doesn't leave Europe, sits on a private deployment, and can be deleted in full at any time."

WHO THIS IS FOR

Built for people with complex contexts.

This is for

+Senior executives managing relationships across multiple organisations
+Non-executive directors covering several boards at once
+Founders and operators whose context changes faster than any tool can track
+Anyone who has tried general AI assistants and found them too generic to be useful

This is not for

—Teams or organisations — one person per deployment
—Anyone looking for a general chatbot or productivity tool
—Engagements where the context is simple enough to write in a document

ACCESS

Private and by arrangement.

Counsel is not a product you sign up for. Each deployment is built individually — configured around your context, reviewed before it goes live, and maintained monthly.

Access is through direct contact. Every client is onboarded personally.

Setup fee to configure and launch your private instance. Monthly retainer to maintain, update, and support it. Pricing discussed on first contact — no two deployments are the same.